For just a few months, during winter, the seasonal delicacy, Noleni Gur (Date plum jaggery-liquid)  becomes freshly available. Interestingly, the flavor of this seasonal delicacy varies depending on the region’s altitude and climate. North Bengal offers a distinctly rich and heavenly flavor.South Bengal adds a delightful, subtle salty note.Rarh Region known for its sweeter and earthy taste. 
 
Nolen Gur is a traditional jaggery made from the sap of date palms, known locally as “date plums” (Diospyros lotus or Diospyros texana). It is a golden brown liquid jaggery . The liquid nolen gur has a nutty and deep caramel flavour, and is cherished by Bengalis throughout the winter. 
 
But most of today’s generation unfamiliar with the unique and rich taste of natural, unadulterated Nolen Gur. However, the rising demand has often pressured producers and companies to compromise on quality, favoring cheaper, mass-produced options. Burned sugar, sugar syrups, and artificial essences may enhance appearance and quantity, but they diminish the authentic taste and quality of jaggery.

At taprooT, we take pride in preserving nature’s true essence. During winter, we celebrate the varieties that nature offers while ensuring the process remains authentic and sustainable.
This endeavor wouldn’t be possible without the dedication of the Shiulys—the skilled and courageous date sap collectors and preparers. We honor their hard work and stand by their rights, supporting an organic movement that respects tradition over shortcuts. Let’s celebrate the pure, unadulterated taste of nature! Straight From Earth.